ASIATODAY.ID, JAKARTA – Indonesia’s shopping mall industry is entering a new era.
For the first time, a national standard for music use in public spaces has been established.
Through a partnership between the Indonesian Shopping Center Management Association (APPBI) and Velodiva, a licensed music platform developed by local talent, malls across Indonesia can now play music in a legal, transparent, and creator-friendly way.
With Velodiva, business owners can confidently play music in public spaces without legal concerns. Its system ensures every song played is automatically recorded and royalties are distributed fairly and transparently to creators.
APPBI views this as the ideal solution for its members, allowing malls to provide a pleasant shopping experience while respecting the rights of songwriters. This breakthrough clears away long-standing uncertainties over royalties, enabling mall operators to focus on creativity and customer comfort with peace of mind.
Velodiva features an automatic tracking system that records every song played. This data becomes the basis for royalty distribution to music creators through the National Collective Management Organization (LMKN).
For mall operators, Velodiva offers ease of use, as its curated music catalog matches the atmosphere of shopping centers, all licenses are legally secured, and the system is transparent and easy to monitor.
“Velodiva is not just another music app—it is a new standard. We want to ensure that every note played in malls is protected, fair to creators, and enjoyable for visitors,” said Vedy Eriyanto, CEO of Velodiva, September 29, 2025.
APPBI has long been recognized as a pioneer in addressing music royalties. In 2019, it became the first organization to sign a collective agreement with LMKN. Now, through this collaboration with Velodiva, APPBI strengthens its position as a driver of national standards.
APPBI Chairman Alphonzus Widjaja emphasized that music is an essential part of the shopping experience, but beyond that, APPBI wants to ensure all shopping centers operate in compliance with the law. According to him, Velodiva offers a practical, legal, and transparent way to achieve this.
With nearly 400 member malls across Indonesia, APPBI hopes this new standard will soon be adopted nationwide, from major cities to regional areas.
This milestone also received strong support from the National Creative Economy Movement (Gekrafs). Representing creative economy players across Indonesia, Gekrafs sees the APPBI–Velodiva partnership as a golden opportunity to strengthen music’s role within the creative economy.
Gekrafs Chairman Kawendra Lukistian stated that Indonesia is home to a diverse range of music and artistic works that define the nation’s identity. Therefore, concerns about playing music in commercial spaces should no longer burden the public.
By adopting Velodiva as the mall standard, he noted, Indonesia is writing a new chapter in its music industry.
Kawendra added that Gekraf’s support goes beyond ceremony, committing to oversee implementation on the ground and encouraging other creative subsectors to follow APPBI’s lead.
He believes that once malls take this step, hotels, restaurants, and entertainment venues will soon follow.
This collaboration delivers broad benefits for all stakeholders: music creators receive transparent royalties based on real playback data, mall operators are free from legal risks while enjoying a professional music system, visitors experience shopping environments with licensed and curated music, and the creative industry gains a healthy, technology-driven ecosystem. The government, in turn, benefits from easier oversight of copyright compliance in public spaces.
The partnership between APPBI, Velodiva, and Gekrafs marks a historic milestone. For the first time, Indonesia has a clear national standard for public music use—one that is not only legal but also fair and supportive of all parties involved.
With millions of mall visitors every day, this decision will have far-reaching impacts: from the welfare of songwriters and consumer satisfaction to the growth of Indonesia’s creative economy.
“History is being written today. Velodiva is officially the music standard in Indonesian malls,” concluded Alphonzus Widjaja. (Silvia Andriani)
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