ASIATODAY.ID, JAKARTA — PT Jakarta Infrastruktur Propertindo (JIP) has officially launched its first LED Videotron within the Bina Nusantara (BINUS) University Kemanggisan Campus, marking a new milestone in expanding its digital advertising ecosystem and supporting Jakarta’s digital transformation toward a smart and connected city.
The launch was formalized through the signing of a Cooperation Agreement (PKS) between JIP and BINUS University, represented by Nur Iswan, President Director of JIP, and Reina, Director of BINUS Kemanggisan Campus. The event was also attended by Raymond Akbar, General Manager of JIP Digital SBU, and Jamin Djaja Pranata, Director of General Affairs at BINUS University.
Through this collaboration, JIP and BINUS University are transforming outdoor campus areas into modern digital communication spaces that go beyond commercial value — offering educational, creative, and inspiring visual experiences for students, faculty, and the wider community.
“The LED Videotron’s location at BINUS Kemanggisan is very strategic. The area is vibrant and highly active, allowing messages to reach not only the academic community but also the general public around the campus,” said Nur Iswan, President Director of JIP on November 3, 2025.
Reina, Director of BINUS Kemanggisan, emphasized that the presence of outdoor digital media creates new opportunities for stronger and more engaging campus communication.
“While we have long relied on social media, the LED Videotron brings a new dimension — connecting digital interaction with the physical campus environment and showcasing the creativity of our academic community in real time,” she said.
Supporting JIP’s Digital Advertising Roadmap
JIP aims to continue expanding its network of LED Videotron installations across strategic locations in Jakarta as part of its broader roadmap to strengthen digital advertising infrastructure and its social impact.
“This collaboration with BINUS marks the beginning of our strategic partnerships in the education sector. Moving forward, we are committed to developing effective, innovative, and impactful digital media that support Jakarta’s transformation into a smart, connected, and digitally advanced city,” Iswan concluded.
As reference, PT Jakarta Infrastruktur Propertindo (JIP) is a subsidiary of PT Jakarta Propertindo (Perseroda) or JAKPRO, operating in infrastructure, information, and communication technology. Established on October 2, 2006, JIP has been entrusted by the Jakarta Provincial Government to develop the Integrated Utility Network Facility (SJUT) in East and South Jakarta, spanning 109 kilometers.
Beyond telecommunications infrastructure, JIP is also focused on digital transformation and technology-based advertising solutions, strengthening Jakarta’s position as a smart city and digital hub in Indonesia. (AT Network)
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