ASIATODAY.ID, JAKARTA – The Indonesian government appreciates the Chinese company, Chery, which has made Indonesia a production base for the electric car, Omoda 5.
Through PT Chery Motor Indonesia and PT Handal Indonesia Motor, the first production of the Omoda 5 electric car will be able to diversify the types of electric cars in Indonesia and provide more alternative choices for consumers.
“I also hope that Chery Indonesia will consider producing electric cars in Indonesia as an export base, including for the Vietnam, Philippines and Australian markets. Because the EV and battery ecosystem is complete here, Indonesia is quite efficient as an electric vehicle (EV) producer for the global market. Therefore, we are waiting for the product launch, and the Government is also waiting for further investment,” said the Coordinating Minister for the Indonesian Economy, Airlangga Hartarto when inaugurating the First Production of the Omoda 5 Electric Vehicle (EV) in the city of Bekasi, Saturday, December 2 2023.
The development of electric vehicles in Indonesia will become even more massive in the future as investment flows from electric vehicle manufacturers. Until the beginning of the fourth quarter of 2023, domestic sales of electric cars were recorded at 11,916 units.
Based on ERIA’s study, the potential benefits in 2040 that Indonesia can obtain through saving on fuel imports by implementing electric cars could reach $15 billion and electric motorbikes $10 billion. Apart from that, Indonesia has also explored the potential of hydrogen fuel cells as part of efforts to promote sustainable and clean energy solutions without emissions.
Meanwhile, the inauguration of the first production of E5 Omoda was also attended by the Deputy Governor of Anhui Province, China, Zhang Guibing, who is the number one person in the organizational structure of Chery International.
Guibing said the E5 is the first electric car produced in Southeast Asia.
“Chery’s electric car, Omoda E5, which was first produced yesterday in the Southeast Asia region is the latest result and shows our commitment to the Indonesian market,” said Guibing.
Getting to know Chery
As a reference, Chery Automobile is a Chinese automotive company owned by the Wuhu city government, Anhui Province, China.
Reporting from careexpert.com, this company is managed by Zhan Xialai, assistant to the Mayor of Wuhu, and Zhou Biren, a manager at a building supplies company owned by the local government. They work together to establish a car company to reduce poverty.
Before the car was produced, Biren flew to England in 1996 to purchase engine manufacturing equipment from Ford. Biren also tried out equipment from the Volkswagen Group’s subsidiary in Spain, Seat. Factory construction began in early 1997, with the first vehicles rolling out towards the end of 1999.
In 2001 Chery became the first Chinese car manufacturer to sell its cars abroad, including Syria. Since then, Chery Automobile Co. Ltd. grew rapidly to become one of the most well-known independent car manufacturers.
In 2003, the Chery International Department and Chery Shanghai offices were established. A year later, Chery changed its name to Chery International. In 2007 Chery began marketing its cars to various countries such as Egypt, Russia, Ukraine, Singapore, the Philippines, Italy and Chile.
In the same year, Chery also expanded into South Africa, further strengthening the budget-friendly car market with the highest caliber of design and technology. In 2008 they launched the Chery A5, QQ3 and Tiggo 3, becoming their first base on the African continent.
In the period between 2007 and 2017, Chery worked hard to perfect Chery design and technology. Chery also has joint ventures with several brands, such as Fiat, Chrysler, Jaguar Land Rover, Israel Corporation, and American Better Place.
Chery is the only car manufacturer from China to be ranked among China’s top 200 exporters. In 2009 Chery produced 508,500 cars worldwide, and around 400,000 of them were sedans.
Not only that, Chery became the first passenger car company in China to export complete vehicles, such as CKD spare parts, engines, manufacturing technology and equipment throughout the world. In fact, Chery has been the largest passenger vehicle exporter in China for 17 consecutive years.
Chery’s production base is adapted to international standards. So it won the International Convention on Quality Control Circles (ICQCC) award and has a global presence in more than 80 countries, including Indonesia. Currently, Chery is introducing new variants such as the Omoda 5 which ranges from IDR 334 – 404 million.
Meanwhile, Omoda 5 was developed for 18 months to become a truly global product.
After debuting at the Guangzhou Auto Show in 2021, the Omoda 5 will be marketed to Russia, followed by the European Union, and countries with right-hand drive markets such as Indonesia, Australia, Malaysia and others.
Not only that, Chery sells the Tiggo series, namely the Chery Tiggo 7 Pro with a price of IDR 365 – 435 million and the Chery Tiggo 8 Pro with a 1,600 turbo diesel engine which costs around IDR 528 – 558 million. Then launched the Tiggo 4 Pro, an SUV at an affordable price.
This model from the Tiggo SUV series has been marketed first in a number of regions, such as Eastern Europe, South America and the Middle East. Then followed by countries with right-hand drive markets, especially Indonesia.
Apart from focusing on automotive technology, Chery is also moving towards the era of intelligent vehicles. Chery collaborates with leading companies in the field of intelligent technology, such as Horizon Robotics, Huawei, iFly Tek, Alibaba and others. (AT Network)
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