ASIATODAY.ID, SINGAPORE – WWF Singapore (World Wide Fund for Nature Singapore) announces the launch of the third year of #WeGotThis, a global youth sustainability incubator programme presented by Temasek Foundation.
This year’s programme will equip youths in Singapore and ASEAN with the right skills and know-how to successfully utilise social media to advocate for change and create impact in the ever-evolving and increasingly important field of sustainability.
Designed for youths aged 18 to 30, #WeGotThis 3.0 will consist of two components. These are a three-day in-person campaign clinic and a ten-week incubator period focusing on the following themes: circular economy, net zero, biodiversity and sustainable finance. During the campaign clinic, up to 90 Singapore and ASEAN youths will gather in Singapore to attend talks, participate in group discussions and brainstorming sessions. The clinic aims to nurture the participants’ social media campaigns to be as launch ready as possible. The sessions are designed to facilitate the exchange of ideas between ASEAN youths, offering participants a holistic understanding of sustainability issues facing the region.
The campaign clinic is followed by the ten-week incubator period where youths will be mentored by industry professionals and pilot their campaigns ideas in real-life. This is where they will gain tailored guidance on how to troubleshoot their campaign messages, improve their science communication and build a community-led initiative on various sustainability issues of their choice.
“Engaging youths to become future sustainability leaders is crucial, as their actions today will shape the world they inherit tomorrow. The redesigned #WeGotThis initiative this year is geared towards maximising engagement and impact, offering new activities such as the #WeGotThis Fest and an in-person campaign clinic. The clinic will bring together delegates from ASEAN and Singapore, creating a platform for collaboration and knowledge exchange. By fostering international connections and facilitating the sharing of knowledge, we can strengthen collective efforts towards sustainability for the well-being of both people and the environment.” said Mr R. Raghunathan, CEO, WWF Singapore.
#WeGotThis Fest is the first phase of the programme and will be held on 24 and 25 June 2023. Open to participants across the globe, the two-day virtual festival features expert speakers who will share learnings on advocating sustainability issues, digital communications and community-building across the various online sessions.
Campaign clinic will take place from 1 to 3 September 2023 where 90 youths from Singapore and the ASEAN region will gather in Singapore to develop and ready their digital advocacy campaigns for launch. Following a practicum-based pedagogy, the clinic will consist of talks, group discussions and ideation exercises, daily deliverables and proposals, as well as personalised consultation with industry experts on campaign feasibility.
Incubator programme will take place from 4 September to 10 November 2023. Across these ten weeks, youth participants will be paired with industry mentors from the fields of sustainability, digital marketing and community building. This partnership will allow participants to receive specialised advice and guidance from these industry experts, contributing to a more holistic experience.
At the end of the programme, participants will graduate with the necessary skills equipped to build a digital following, influence peers and the larger community, and drive ground-up change via their own social media platforms.
Jodie Teresa Monteiro, one of the winners for Best Creative campaigns from #WeGotThis Class of 2022 speaks about her experience: “My experience with #WeGotThis helped me to realise that there are so many facets of sustainability to explore that can potentially add more value to my campaign. Instead of just focusing on one aspect of sustainability, it widened my perspective on various issues and allowed me to have a more comprehensive understanding of how I can use my campaign to drive a bigger and deeper impact. I especially found it useful to have a mentor who was willing to help me figure out the direction I wanted to drive with my campaign, and one who gave me practical tips and advice on how to proceed wisely.”
Jodie is now working as a Community Engagement Assistant with WWF-Singapore on #WeGotThis Class of 2023 programme. (AT Network)
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