ASIATODAY.ID, JAKARTA – Indonesian skincare brand Elara Skin Indonesia has officially launched, introducing its “Essence of Beauty” philosophy alongside its innovative EXO3 Technology, a plant-based exosome technology derived from Centella Asiatica and incorporated throughout its entire product range.
The launch event, themed “Unveil the Essence,” marks Elara’s commitment to delivering a more personalized, practical, and relevant skincare experience tailored to the needs of modern women.
Rebecca Kezia, Chief Sales & Marketing Officer of Elara Skin Indonesia, said the brand was founded on the belief that beauty is not about transforming individuals into someone else, but rather about nurturing the skin’s natural character to keep it healthy and well-maintained.
“We believe beauty is about caring for the skin’s natural character through a more personal approach that aligns with the needs of today’s women. Through exosome technology innovation, we aim to provide a skincare experience that seamlessly fits into everyday life,” Rebecca said.
Exosome technology has traditionally been associated with treatments available primarily at aesthetic and beauty clinics. Elara seeks to make this advanced skincare innovation more accessible by integrating it into daily-use products that consumers can apply from the comfort of their homes.
For its debut, Elara unveiled a comprehensive skincare lineup, including a facial wash, toner, serum, moisturizer, and sunscreen. The products were developed around four key skincare objectives: anti-aging, calming, hydrating, and brightening.
Rebecca noted that consumer attitudes toward skincare have evolved significantly in recent years. Anti-aging care, she said, is no longer viewed as a concern limited to a specific age group, but rather as an essential part of maintaining skin quality from an early stage.
As part of its launch campaign, Elara has partnered with Angie Marcheria and Jennifer Bachdim as brand muses, representing modern women who are confident, comfortable in their own skin, and lead active lifestyles.
Through its product portfolio, Elara aims to position itself as a simple yet effective skincare solution for Indonesian women, eliminating the need for overly complicated beauty routines.
Elara products are now available through the company’s official website, as well as its official stores on Shopee and TikTok Shop. The entire product range has obtained both BPOM regulatory approval and halal certification, with prices ranging from IDR229,000 to IDR419,000 (approximately US$14–26).
To celebrate its launch, Elara is also offering a variety of promotional programs and exclusive deals for first-time customers purchasing through its official sales channels. (Silvia Andriani)
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