ASIATODAY.ID, KUALA LUMPUR — As the country prepares for its flagship tourism campaign Visit Malaysia 2026, the Malaysian government has urged its citizens to be more welcoming and open toward foreign tourists, following growing criticism over unfriendly behavior experienced by visitors.
Malaysia’s Minister of Tourism, Arts and Culture, Datuk Seri Tiong King Sing, said public hospitality plays a crucial role in shaping the nation’s tourism image.
He stressed that a traveler’s experience is defined not only by destinations and infrastructure, but also by everyday interactions with local communities.
“I urge all Malaysians to work together to show that our country is a friendly, welcoming, and culturally rich destination,” Tiong said, as quoted by Malay Mail on Sunday, January 4, 2026.
According to Tiong, some tourists have reported feeling uncomfortable due to impatience and, in some cases, hostile attitudes.
If left unaddressed, he warned, such perceptions could damage Malaysia’s global reputation—especially ahead of the highly anticipated Visit Malaysia 2026 campaign.
Beyond hospitality, Tiong also highlighted concerns over cleanliness and waste management, calling them persistent issues that could undermine the country’s tourism appeal. He urged local governments, tourism operators, and residents to take greater responsibility for maintaining public spaces.
“We cannot place excessive pressure on tourists, but we will do our best to educate and gently remind them. Cooperation from all parties is essential,” he said.
Despite the challenges, Tiong expressed optimism. He pointed to the strong public turnout at the Visit Malaysia 2026 countdown event in Kuala Lumpur’s Bukit Bintang district as a positive sign that the campaign is gaining momentum.
The remarks were delivered at Kuala Lumpur International Airport (KLIA) on January 1, 2026, where Tiong personally welcomed arriving international travelers and handed out souvenirs—symbolizing Malaysia’s commitment to becoming a cleaner, friendlier, and more world-class tourism destination. (ATN)
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