ASIATODAY.ID, SINGAPORE – AnyMind Group, a technology company for supply chain businesses, today announced its expansion into Saudi Arabia, and has established an office in Riyadh.
Rubeena Singh, Country Manager, India and MENA, AnyMind Group, will lead operations in Saudi Arabia along with the company’s existing operations in Dubai and India.
The company will first launch its influencer marketing (AnyTag) and mobile marketing (POKKT) platforms to the market, and will then provide other platforms for companies, publishers and creators in Saudi Arabia.
“Having previously served the Middle East region from our operations in Dubai, the time is right to enter Saudi Arabia amidst the growth of the burgeoning digital economy. “We want to help businesses open new possibilities for entry and exit through our proven technology and our growing network to capture not only the domestic market but also see expansion throughout the world,” said Singh in a press release, Thursday, December 14. 2023
AnyTag is a full-scale influencer marketing platform that enables marketers to discover influencers, and activate, manage, track, and attribute influencer marketing campaigns across the marketing funnel, from awareness to conversion-based campaigns.
POKKT is a mobile video advertising platform that specializes in rewarded video ads in mobile games, in-app video ads, rich media innovation and app performance marketing. Additionally, POKKT has built powerful data and machine learning capabilities that help more than 200 advertising partners to target their audiences effectively.
AnyMind Group will also build a team of market specialists to help companies, publishers and creators in Saudi Arabia maximize the company’s offerings.
Both AnyTag and POKKT fall under the Brand Commerce business segment of AnyMind Group designed for enterprises, alongside platforms like AnyX (for e-commerce management and analytics), AnyShop (for e-commerce enablement), AnyChat (for customer engagement), AnyLogi (for logistics management), and more.
Apart from that, AnyMind Group also serves publishers and creators through the Publisher Growth business segment, which includes AnyManager (web and application publisher monetization platform and user growth platform) and AnyCreator (creator monetization and analysis platform). Publishers and creators can also take advantage of the company’s offerings under the Brand Commerce business segment.
“Since the company’s founding, we have built a track record of market expansion and have developed an effective and scalable platform across the business supply chain. Our initial push in the Saudi Arabian market will be through our marketing platform, and we will then consider introducing other products to the market once we build integrations and connections with local players,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
In 2020, AnyMind Group entered the Middle East region by setting up operations in Dubai to serve marketers in the GCC and Middle East regions. This dedicated team continues to help clients and agency partners leverage data and maximize the company’s proprietary technology by providing comprehensive support for their marketing campaigns.
This expansion marks AnyMind Group’s second market in the Middle East, and its 15th market and 22nd office worldwide.
Founded in Singapore and now headquartered in Tokyo, Japan, this company has a presence throughout Southeast Asia, East Asia, India and the Middle East. The company made its public debut on the Tokyo Stock Exchange Growth stock market earlier this year. (AT Network)
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