ASIATODAY.ID, JAKARTA – Indonesia has made history by becoming the first country in the Asia-Pacific region to launch an official tourism investment guide in collaboration with UN Tourism.
The strategic document, titled “Tourism Doing Business: Investing in Indonesia,” was unveiled at the opening of the UN Tourism Regional Conference, held at Hotel Mulia, Jakarta, on Wednesday, April 16, 2025.
The launch was officiated by Indonesia’s Minister of Tourism, Widiyanti Putri Wardhana, together with UN Tourism Secretary-General, Zurab Pololikashvili. This guide marks a significant step in strengthening Indonesia’s position as a global tourism investment hub.
The “Tourism Doing Business: Investing in Indonesia” guide provides an in-depth, research-based roadmap for both domestic and international investors. It includes global and national economic overviews, investment trends, Indonesia’s value proposition, legal and tax frameworks, and concrete investment opportunities in priority destinations.
Minister Widiyanti expressed her appreciation for the cross-sectoral collaboration behind this initiative.
“This synergy is essential for preserving our natural and cultural heritage while creating impactful opportunities for the economy, communities, and the environment,” she said.
A key focus of the guide is the promotion of sustainable tourism investments. It highlights Indonesia’s commitment to low-carbon development through initiatives such as the Long-Term Strategy for Low Carbon and Climate Resilience 2050 (LTS-LCCR 2050) and financing through green bonds and green sukuk (Islamic green bonds).
Capturing Global Investor Interest
UN Tourism Secretary-General Zurab Pololikashvili emphasized that this is the first tourism investment guide in Asia-Pacific, making it a vital tool for prospective investors.
“Indonesia has so much to offer—vast potential, diverse destinations, and endless opportunities. This guide is a strategic roadmap to unlock that value,” he stated.
According to Martini M. Paham, Deputy Minister for Resources and Institutions at the Ministry of Tourism, five Super Priority Tourism Destinations remain the primary focus for investment: Borobudur, Labuan Bajo, Mandalika, Lake Toba, and Likupang. These are complemented by three major areas: Jakarta, Bali, and the Riau Islands (Batam-Bintan), as well as the new capital city (IKN).
“This guide is considered a living document, which means it will continue to evolve as Indonesia’s tourism landscape grows,” Martini added.
Rizki Handayani, Deputy Minister for Industry and Investment, highlighted how the guide enhances Indonesia’s global positioning as a leading destination for tourism business and investment.
“Through this guide, we want to show the world that Indonesia is ready—with sound national policies and a highly prepared industry—to champion sustainable tourism,” she said.
With a young, productive population, expanding infrastructure, and world-class destinations, Indonesia offers a compelling landscape for investors. The launch of this guide is expected to be a game changer in attracting investment and delivering long-term benefits to communities and ecosystems alike.
“UN Tourism has launched Tourism Doing Business: Investing in Indonesia as a roadmap for unlocking Indonesia’s vast tourism potential. Let us jointly explore innovative, sustainable solutions together,” Minister Widiyanti concluded. (AT Network)
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