ASIATODAY.ID, JAKARTA — Indonesia’s Ministry of Tourism successfully hosted the Mega Familiarization Trip (Mega Famtrip) from October 9–17, 2025, across five premier destinations: Lombok, Bandung, Labuan Bajo, Yogyakarta, and East Java.
This large-scale initiative was designed to introduce and promote the diversity of Indonesia’s world-class tourism destinations and products to markets across Europe, the Middle East, the Americas, and Africa.
Deputy Minister for Tourism Marketing, Ni Made Ayu Marthini, explained that the Mega Famtrip is part of the Ministry’s strategic efforts to ensure Indonesia remains a top-of-mind destination globally.
“To stay competitive and relevant in the international tourism landscape, we must continue providing direct and immersive experiences for our overseas partners (TA/TOs), enabling them to design Indonesia tour packages that fit the preferences and characteristics of their respective markets,” she said quoted on October 28, 2025
Under the campaign theme #GoBeyondOrdinary, this year’s Mega Famtrip showcased Indonesia’s newest and most exciting travel experiences — highlighting the nation’s cultural richness, natural beauty, and immersive experiential tourism.
Promoting Indonesia’s Signature Tourism Products
The program spotlighted Indonesia’s leading tourism products, including Indonesian gastronomy with its rich flavors and traditions, wellness tourism grounded in local wisdom, and marine tourism that offers breathtaking underwater and oceanic experiences.
Conducted through a collaborative marketing approach, the event brought together a wide range of partners, including Indonesian embassies and consulates abroad, the hospitality industry, travel agents, restaurants, attractions, airlines, and event organizers. A total of 46 Indonesian tourism businesses participated, showcasing their premium products and services to international buyers.
35 Tour Operators Across Four Continents
Thirty-five prominent tour operators from Europe, the Middle East, and the Americas took part in the famtrip, divided into five travel groups that explored different destinations based on their market interests — Lombok, Bandung, Labuan Bajo, Yogyakarta, and Surabaya–Malang.
Eleven local travel partners arranged land itineraries, including A&T Holidays (Lombok), Bhara Tours (Bandung), Zada Liveaboard and NTT DMC (Labuan Bajo), Amerta Tour & Travel (Yogyakarta), Asia Bespoke (East Java), as well as Tria Uma, LH Travel, Werkudara, DMC White Tiger, and Abindo Holidays (Bali).
Supported by Leading Hospitality Brands
The Mega Famtrip was supported by world-class hotels such as Marriott Bonvoy (Sheraton Airport, Fairfield by Marriott Jakarta, Courtyard Dago Bandung, Four Points Bandung, W Seminyak, The Ritz-Carlton Bali, The Laguna Resort & Spa Nusa Dua), Accor Group (Pullman Lombok Mandalika Beach & Resort, Mövenpick Jimbaran), Plataran Indonesia (Borobudur and Bromo), Vasa Hotel Surabaya, Royal Avila Hotel, The 1O1 Yogyakarta, Montigo Resorts Seminyak, The Meru Sanur, Ayana Komodo Waecicu Beach, and Jambuluwuk Hotels (Yogyakarta & Batu).
The Ministry also collaborated with leading attractions and culinary partners such as InJourney Destination Management, ITDC Mandalika Circuit, White Rock Beach Club, Bali Safari and Marine Park, BMR Watersport Bali, Hatten Wines, GWK Cultural Park, Aneecha Yacht, Black Stone Yacht Club, and Jatim Park 2.
International connectivity was made possible through a partnership with Qatar Airways, which provided part of the international flights, while Garuda Indonesia offered logistical and operational support throughout the event.
Wonderful Indonesia Tourism Fair (WITF) 2025 as the Kickoff
According to Assistant Deputy for International Tourism Marketing III, Raden Wisnu Sindutrisno, the Mega Famtrip began with participants attending the Wonderful Indonesia Tourism Fair (WITF) 2025 at NICE, Pantai Indah Kapuk (PIK), Jakarta.
“WITF 2025 served as the perfect gateway for participants to connect directly with Indonesia’s tourism industry and discover its vast potential,” said Wisnu.
The fair featured business matching sessions linking international buyers with Indonesian sellers, opening opportunities for concrete partnerships and creative tourism package collaborations. Participants also enjoyed a Networking Dinner, where they exchanged ideas and experienced Indonesia’s hospitality and cultural warmth firsthand.
Immersive Experiences in Five Key Destinations
Lombok Group (Riyadh & Oman): Participants visited Lingsar Cultural Site and the NTB Islamic Center, explored Gili Trawangan, Gili Meno, and Gili Air, and experienced the Mandalika Special Economic Zone, including a thrilling lap at the Mandalika Circuit.
Bandung Group (Jeddah & Abu Dhabi): After riding Indonesia’s high-speed train Whoosh, participants explored Kawah Rengganis, Situ Patenggang, and Sari Ater Hot Springs. Ahmad, a delegate from Abu Dhabi, said, “The trip was amazing. The hotels, attractions, and scenery were perfect. Bandung fits our market, and I will promote it to my clients.”
Labuan Bajo Group (UK, Russia, Canada): Participants sailed on a liveaboard phinisi vessel, visiting Padar Island, Pink Beach, and Komodo Village. Dominique from Canada shared, “The water was crystal clear — everything was simply extraordinary.”
Yogyakarta Group (USA, France, Germany, Canada): Participants explored UNESCO World Heritage Sites Borobudur and Prambanan, and visited Nglanggeran Tourism Village to join hands-on workshops in gamelan, wooden mask batik, and silver jewelry making.
East Java Group (USA, Netherlands, Oman): Highlights included sunrise at Mount Bromo, apple-picking in Malang, and interactions with local farmers — showcasing the potential of community-based sustainable tourism.
The program concluded in Bali, where all participants reunited to enjoy the island’s iconic attractions — Ubud, Kintamani, and Uluwatu — followed by a Business Matching and Farewell Dinner session, strengthening business relations and fostering tourism transactions.
Strengthening Indonesia’s Global Tourism Position
Wisnu emphasized that the Mega Famtrip serves as more than a promotional event — it is a concrete business platform.
“By bringing key buyers from major markets to experience firsthand Indonesia’s authenticity across seven flagship destinations — Jakarta, Bali, Lombok, Bromo, Labuan Bajo, Yogyakarta, and Bandung — we are confident that sales of Indonesia’s tourism packages will grow significantly,” he said.
“We believe that this synergy between international buyers and Indonesian sellers will further elevate Wonderful Indonesia’s position on the global tourism map,” Wisnu concluded. (AT Network)
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