ASIATODAY.ID, SINGAPORE – WWF-Singapore (World Wide Fund for Nature Singapore) helped 80 youths from Singapore and the ASEAN region for its campaign clinic, a three-day event that aims to foster a stronger commitment to sustainability issues and gain a deeper understanding on digital marketing, sustainability advocacy and community building.
The campaign clinic is part of #WeGotThis 3.0, a global youth sustainability incubator programme presented by Temasek Foundation. Between 1 to 3 September 2023, participating youths had the opportunity to develop their sustainability vision and present their creative campaigns to a community of like-minded peers and WWF-Singapore subject experts.
The campaign clinic was held at the National University of Singapore, and consisted of panel discussions, workshops, ideation exercises, daily deliverables, facilitated industry experts, such as Woo Qiyun, Sustainability Consultant with Unravel Carbon and Founder of The Weird and Wild, and Christine Amour-Levar, Author and Founder of two award-winning, not-for-profit organisations; Woman on A Mission (WOAM) and HER Planet Earth.
Speaking at the campaign clinic launch, Shawn Huang, Singapore’s Member of Parliament (MP) for Jurong GRC, said, “The heart of this initiative lies in its dedication to nurturing the communication skills and sustainability knowledge of our young advocates. This is also the space to connect with like-minded individuals, collaborate on projects, and galvanise communities for positive change.”
This year, the campaign clinic focused on four key themes: circular economy, net zero, biodiversity and sustainable finance. The following are some examples of the various campaigns that were presented:
- Circular economy – Pass the Coffee repurposes coffee grounds from local shops to cut landfill waste, educating businesses about circular economy and promoting sustainable products.
- Net zero – Agrisensing: Smart Agriculture for a Sustainable Future aims to drive awareness, adoption, and engagement among Indonesian farmers for the Smart Precision Farming System while fostering climate action and the transition towards net-zero emissions in agriculture.
- Biodiversity – See the Sea aims to raise awareness about ocean pollution’s impact on biodiversity and climate change while advocating for ecosystem protection.
- Sustainable finance – #CarbonCapital aims to raise awareness about ESG investing and nature-based solutions, connecting individuals to sustainable finance and forestry opportunities while fostering collaboration between financial institutions and environmental initiatives.
Addressing the future sustainability leaders directly, R. Raghunathan, CEO of WWF Singapore, said: “We are very happy to see that nearly 20 partnerships have been established this year to amplify this message amongst youth groups, educational institutions, and non-profit organisations across the region.
We are also grateful for the endorsement of 25 mentors, some of whom have served this programme in previous years. This progress signifies the strides that #WeGotThis has made to empower passionate youths to work for a sustainable future.”
The campaign clinic also consisted of outdoor field trips, enabling participants to witness first-hand the reality of climate change on issues that they care about and learn how to reduce its environmental impact. On the evening of the third day, the Get-Together Night gave participants the opportunity to connect with their mentors in person, network with other peers, and to officially kick start the 10-week incubator programme, which will take place from 4 September to 10 November 2023.
During the incubator programme, youth participants will be paired with industry mentors from the fields of sustainability, digital marketing and community building. This tailored support will equip youths with the knowledge, skills, and resources necessary to enhance their campaigns.
The programme will culminate in a graduation ceremony on 11 November 2023, where all participants will be invited to celebrate their achievements and learnings. (AT Network)
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