ASIATODAY.ID, SIDOARJO – PT Kana Indonesia Industry, a subsidiary of Kana Cooperative, has officially launched its latest canned beverage product, Shaucha Bird’s Nest Drink with Date Flavor, marking a strategic entry into Indonesia’s rapidly growing healthy beverage market.
The product was unveiled during a special event titled “Welcoming Shaucha: Where Freshness Meets Goodness,” held on January 12, 2026, at the PT Kana Indonesia Industry warehouse located in the Safe n Lock Industrial & Warehousing Area, Sidoarjo, East Java.
The launch event was attended by the board of directors and management of Kana Group, along with Supreme Access members of Kana Cooperative, who expressed strong support for the introduction of this health-oriented beverage.
As an initial market strategy, Shaucha will first be distributed across East Java before expanding to other regions.
Iliona Palomitta, Director of PT Kana Indonesia Industry, highlighted the company’s confidence in the new product, emphasizing its unique formulation that combines premium bird’s nest with the natural sweetness of dates.
“We are very excited to introduce Shaucha to the market. With the health benefits of bird’s nest and dates, Shaucha delivers not only refreshing taste but also real wellness value. We believe it will be warmly welcomed by consumers in East Java,” she said.
Carrying the tagline “The Freshness of Goodness,” Shaucha positions itself as more than just a refreshing drink. Made from carefully selected, high-quality ingredients, the beverage is designed to support a healthy and active lifestyle, aligning with increasing consumer demand for functional and nutritious drinks.
Meanwhile, Jonathan Danang Wrdhana, President Commissioner of Kana Group, stated that the launch of Shaucha reflects the company’s long-term commitment to developing high-quality local products with tangible health benefits.
“Shaucha represents our vision to deliver products that combine quality with real health value. We are confident it will become a top choice for consumers seeking a healthy yet refreshing beverage,” he explained.
The initial distribution of Shaucha in East Java marks the first phase of a broader expansion plan. PT Kana Indonesia Industry aims to introduce the product to a wider national market, strengthening the competitiveness of Indonesian-made healthy beverages in an increasingly dynamic industry.
As part of its promotional strategy, PT Kana Indonesia Industry will host a large-scale grand launch event, “Shaucha Fest powered by Kana,” scheduled for February 8, 2026, at the East Parking Area of Plaza Surabaya.
The event will feature performances by leading Indonesian bands, along with a series of community-focused activities such as blood donation drives, health check-ups, Pound Fit sessions, and a Fun Walk. Participants in the Fun Walk will also have the chance to win grand prizes including an Umrah pilgrimage and a car.
Through Shaucha Fest, the company aims to introduce the product to a broader audience, strengthen consumer engagement, and position Shaucha as a standout brand in Indonesia’s growing healthy beverage sector. (Silvia Andriani)
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