ASIATODAY.ID, JAKARTA – Web3-based short video platform ShortCall has officially entered the Indonesian market through a strategic collaboration with celebrity couple Anang Hermansyah and Ashanty.
This move marks ShortCall’s first expansion into Southeast Asia after three years of development in South Korea.
Unlike conventional short video platforms, ShortCall introduces a “Watch to Earn, Vote to Earn, Create to Earn” concept.
Every user activity—from watching and voting to uploading content—is converted into real economic rewards recorded transparently on the blockchain.
This business model redistributes a portion of platform revenue back to users in the form of rewards.
ShortCall Brand Ambassador Anang Hermansyah described the collaboration as a key step in strengthening market penetration while building a sustainable ecosystem for Indonesian creators.
“This platform does not position creators merely as content producers. On ShortCall, both users and creators are ecosystem owners, as revenue is shared fairly,” Anang said in Jakarta on Wednesday, April 23, 2026.
He added that curated serial challenges, led alternately by public figures and creator communities, will be rolled out to maintain user engagement.
“The key is sustained challenges—not just going viral once and fading away,” he emphasized.
Echoing Anang’s view, Ashanty encouraged the public to seize the early momentum of ShortCall’s launch in Indonesia.
According to her, monetization can begin from simple activities such as downloading the app, watching, and sharing content.
“This is our first challenge in collaboration with Indonesia, led by the two of us. Since it’s still new, everyone has a great opportunity to win. I hope ShortCall grows rapidly and becomes a platform for collaboration among more artists,” she said.
She also highlighted ShortCall’s track record of three years of research prior to its launch in South Korea.
“So this is not an experimental platform. We hope it can bring a positive impact to the national creative industry,” she added.
As part of its debut, ShortCall is launching the “Jodohku Challenge,” inspired by a hit song by Anang and Ashanty. Participants are invited to create creative videos with a maximum duration of one minute. A total prize pool of IDR 100 million has been prepared.
The grand prize winner will receive IDR 50 million in cash and a one-year contract as a ShortCall Brand Ambassador.
Judging criteria include creativity, engagement, and blockchain-based voting to ensure transparency.
“Authentic chemistry is key. If it’s genuine, people can see it—and that will attract more likes. So create honest, affectionate content to win,” Anang explained.
From a business perspective, as of March 2026, ShortCall claims to have expanded to 226 countries globally, with 1.7 million users and a growth rate of 50,000 new users per day.
Its initial focus remains on Asia, targeting the global short-form video content market, now valued at over US$100 billion.
“ShortCall’s revenue streams come from three main sources: digital advertising, sponsored challenges, and premium subscriptions. With the Web3 model, a portion of ad and sponsorship revenue is automatically allocated to the user reward pool,” said ShortCall’s Indonesia representative, Hur Young Soon.
ShortCall’s entry intensifies competition in Indonesia’s short video app market, which has been dominated by TikTok, YouTube Shorts, and SnackVideo.
The difference lies in ShortCall’s offering of direct, token-based economic incentives for active users—not just content creators. (Silvia Andriani)
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